Facts before buzz
We name our sources, label speculation as speculation and never present unverified allegations as established fact.
About us
An entertainment magazine that loves Mzansi back.
Sleuthzy.org was started by South African journalists and pop-culture obsessives who were tired of celebrity coverage that felt imported, rushed or unkind. We report on the artists, actors, athletes and creators who define our culture, with the care they and our readers deserve.
What we stand for
Three promises to our readers
Celebrity culture is fun, and it is also built on real people. These principles guide every story.
Local first
Our coverage starts in South Africa: its cities, languages, studios, stadiums and stages, not a global feed with a flag on top.
Respect for people
Public lives are public, private lives are not. We cover milestones and careers with empathy and without intrusion.
Our story
From a Joburg side project to a national read
What began as a weekly newsletter shared between friends is now a full editorial team covering music, screens, sport, social media and style.
We cover the whole country, from Soweto studios and Sandton red carpets to Cape Town fashion weeks, Durban beachfront festivals and Pretoria stadiums. Our readers speak many languages and follow many scenes, and our coverage tries to reflect all of them.
Our editorial standards are simple: attribute every claim, correct mistakes openly, label advertising clearly and treat the people we write about as people first. Premium membership keeps us independent, and it keeps the reading experience free of clutter.
The team
The people behind the stories
A small, curious newsroom with big opinions about amapiano and even bigger ones about soapies.
Thandiwe Mokoena
Editor-in-Chief
Twenty years in Johannesburg newsrooms, now steering our editorial standards.
Pieter van der Merwe
Entertainment Editor
Covers TV, film and sport personalities from Pretoria to the Cape Winelands.
Aisha Naidoo
Digital and Social Editor
Tracks creators, trends and the conversations shaping South African timelines.
Have a story we should be telling?
Tips, corrections and ideas are always welcome. Tell us what you are seeing in your city.